Watches That Hold their Value

Watches That Hold their Value
Worthy Staff

By Worthy Staff | Dec 15th, 2021

It has been argued that much like brand new cars, watches lose their value rather quickly after leaving the showroom. While this is sadly true in many cases, there are some luxury watches that hold value well – and there are a select few that will ultimately increase in value. Making predictions about what the market will do in the future is impossible, but looking at past trends can help you determine which watches hold their value best.

Here are 6 of the best watch brands that hold their value:

There are several outstanding watches that hold value as the years pass, and some that even appreciate; for example, Rolex’s Deepsea Sea-Dweller costs more now, in pre-owned condition, than it did when it was launched. If you can get your hands on one, it’s almost definitely a safe bet.


One of the leading watchmakers since 1905, Rolex is hands-down the maker of some of the best investment watches on the market. Of all the models available, the Deepsea and Submariner are excellent choices due to their resale value. Selling a used Rolex can bring the seller high returns.

Rolex Submariner watch for investment
Rolex Submariner 16610 F601388 auctioned at Worthy for $4,252.

SEE ALSO: How to Spot a Fake Rolex

Jaeger-Le Coultre

Jaeger-Le Coultre is another popular watch brand with a beautiful design, and it’s considered to be a smart deal for anyone who is interested in investing in watches. The Maison has supplied movements to famous brands including Vacheron Constantin and Audemars Piguet, making Jaeger-Le Coultre one of the world’s most iconic luxury watch brands.

Jaeger-LeCoultre Master Memovox
Jaeger-LeCoultre Master Memovox. Source: Watch Time

Patek Philippe

Patek Philippe watches also have a tendency to show a high return on investment, with solid success when new or pre-owned. Many of Patek Philippe’s watches are unusual, with amazing features and interesting accents that result from the company’s policy of having its employees participate in the design process. If you can get your hands on an unusual Patek Philippe in great condition, then it is very likely to hold its value or even appreciate as time passes.

Patek Philippe Aquanaut
Patek Philippe Aquanaut 5167A-001 4703392 auctioned at Worthy for $14,478


While less costly than some other luxury watches, some Omega models have a tendency to hold value well. The Seamaster Professional is a great one to consider, especially if you can get an older version without a ceramic bezel.

Omega Seamaster watch
Omega Seamaster Planet Ocean Casino Royale Limited Edition recently sold at Worthy.

TAG Heuer

With over 150 years of experience making some of the world’s best luxury watches. The Swiss watch brand is definitely one that’s worth considering. Invest in flagship models like the Carrera and Monaco to increase your chances of profit.

TAG Heuer Carrera
TAG Heuer Carrera WV2413.BA0793 Ewu3352


Transocean, Navitimer, and Chronomat watches are in demand, and if you can get an older model in pristine condition, it has a good chance of holding its value well.

Breitling watches
Breitling Navitimer Chronograph A13322 292455 auctioned at Worthy for $2,160.

Tips for Investing in Watches

While buying watches isn’t nearly as risky as betting on horses, it doesn’t typically bring jaw-dropping rewards. But if you strategize, choose carefully, exercise patience, and keep an eye on upcoming trends, you may be able to find yourself in the enviable position of owning watches that appreciate with time.

Worthy Staff

Worthy Staff

The Worthy Blog is a place for inspiration, insight, and advice for all things surrounding life's greatest transitions - divorce, losing a loved one, retirement, and so much more. You can find us on our blog, Instagram, and Facebook.


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